Google Analytics 4 Dimensions

Ad unit

Definition: The name you chose for an advertisement unit. When you integrate with Google Ad Manager, this dimension represents the Ad Unit (all levels).

How it’s calculated: This dimension is automatically added when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another mobile ad monetization platform, you must send the ad_impression event to populate the dimension.

Related Metrics

Subcontinent ID
SA360 manager account ID
Ad Format
First user source / medium
First user source
Session manual campaign ID

Web Analytics & Insights Google Analytics 4 Dimensions Ad unit

Metric Categories:

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