Google Analytics 4 Dimensions

Ad source

Definition: The network that served an advertisement. ‘AdMob Network’, ‘Meta Audience Network’, and ‘Mediated house ads’ are common sources.

When you integrate with Google Ad Manager, this dimension displays the Google Ad Manager Network name (e.g., ‘Bloomberg L.P. (Google Ad Manager Network 5262)’.

How it’s calculated: This dimension is automatically added when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another mobile ad monetization platform, you must send the ad_impression event to populate the dimension.

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