Google Adwords Metrics

URL parameter

A URL parameter is a method of passing information through the URL. They appear after the ? in a URL. They are often used for tracking information about how users came to your website, whether they clicked on an ad and which specific ad they did click.

Recent Blogs

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...