Google Adwords Metrics

Top and Absolute Top Metrics

These are a set of prominence metrics that give an indication of where on the SERP (Search Engine Results Page) your ads might appear.

The top refers to anywhere above the organic search results on the SERP. The absolute top refers to the very first ad above the organic search results on the SERP.

Related Metrics

Keyword matching options
Negative exact match
Cost-per-thousand impressions (CPM)
Google Ads API (AdWords API)
Parked Domain Site
Adult Content

PPC Management Agency Google Adwords Metrics Top and Absolute Top Metrics

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