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Google Adwords Metrics

Target CPA bidding

Target CPA bidding is an automated bidding strategy that uses your conversion tracking data to help maximise the number of conversion with your budget. It asks you to set a Target CPA (cost-per-action) and the automated system will then generate bids to try and meet it.

Related Metrics

Conversion Action
Target cost-per-thousand impression
Negative broad match
Relevance
Account Budget
Pending Campaign

PPC Management Agency Google Adwords Metrics Target CPA bidding

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