Google Adwords Metrics

Target CPA bidding

Target CPA bidding is an automated bidding strategy that uses your conversion tracking data to help maximise the number of conversion with your budget. It asks you to set a Target CPA (cost-per-action) and the automated system will then generate bids to try and meet it.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...