Google Adwords Metrics

Target CPA bidding

Target CPA bidding is an automated bidding strategy that uses your conversion tracking data to help maximise the number of conversion with your budget. It asks you to set a Target CPA (cost-per-action) and the automated system will then generate bids to try and meet it.

Related Metrics

Quality Score
Ad extensions
Approved
Relevance
Shopping Ad
Landing Page

PPC Management Agency Google Adwords Metrics Target CPA bidding

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