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Google Adwords Metrics

Target CPA bidding

Target CPA bidding is an automated bidding strategy that uses your conversion tracking data to help maximise the number of conversion with your budget. It asks you to set a Target CPA (cost-per-action) and the automated system will then generate bids to try and meet it.

Related Metrics

Interactions
Top and Absolute Top Metrics
Maximum CPC bid
Population
Clickthrough Rate (CTR)
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PPC Management Agency Google Adwords Metrics Target CPA bidding

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