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Google Ads Metrics

Segement

A segment is a category around which you can organise your performance data in your campaign’s tables or charts. You can segment your data by “device” to see ad campaign’s performance with mobile users or by time to see which days are most popular.

Recent Blogs

Funnel.io x Metric Labs: Why Your Data Differs Inside and Outside GA4
Feb 28 2024 | by Vincent

As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

Reminder: Google UA Historical Data to be Deleted in July 2024

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