Google Adwords Metrics

Return on Investment (ROI)

Return on investment is the ratio of the profit made from your ads against the amount you’ve spent on them. It follows the formula ROI = (Revenue – Cost of goods sold) / Cost of goods sold. ROI shows the real value of your ad campaigns, but requires advertisers to track conversions to calculate.

PPC Management Agency Google Adwords Metrics Return on Investment (ROI)

Recent Blogs

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...

Wallpaper - Photograph
DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...