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Google Adwords Metrics

Return on Investment (ROI)

Return on investment is the ratio of the profit made from your ads against the amount you’ve spent on them. It follows the formula ROI = (Revenue – Cost of goods sold) / Cost of goods sold. ROI shows the real value of your ad campaigns, but requires advertisers to track conversions to calculate.

PPC Management Agency Google Adwords Metrics Return on Investment (ROI)

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