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Google Ads Metrics

Relevance

Relevance is a term to describe how closely your ad campaign aligns with what a user is searching for. When a user sees your ad, they should be able to understand what kind of product, service or other content they will find on your site. Google Ads is rewards relevant ads by potentially giving them higher ad positions.

Recent Blogs

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

Navigating the Transition to GA4: A Guide for Shopify Vendors
Jan 18 2024 | by Luci

Keeping up with emerging tools and technology is essential for Shopify merchants looking to stay competitive. A crucial update to consider is the switch to Google Analytics 4 (GA4)....

Reminder: Google UA Historical Data to be Deleted in July 2024

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