Google Adwords Metrics

Relevance

Relevance is a term to describe how closely your ad campaign aligns with what a user is searching for. When a user sees your ad, they should be able to understand what kind of product, service or other content they will find on your site. Google Ads is rewards relevant ads by potentially giving them higher ad positions.

Related Metrics

Under review
Conversion Rate
Low search volume
Filter
IP Address
Benchmark Product Price

PPC Management Agency Google Adwords Metrics Relevance

Metric Categories:


Go to Metric Glossary

Recent Blogs

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
Photography - Photograph
Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...