Google Adwords Metrics

Relevance

Relevance is a term to describe how closely your ad campaign aligns with what a user is searching for. When a user sees your ad, they should be able to understand what kind of product, service or other content they will find on your site. Google Ads is rewards relevant ads by potentially giving them higher ad positions.

Related Metrics

Average CPA
Return on Investment (ROI)
Display URL
In-line editing
URL
Quality Score

PPC Management Agency Google Adwords Metrics Relevance

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