Google Adwords Metrics

Recommended daily budget

The recommended daily budget is the estimated amount of budget spend per day to optimise the performance of your ad campaigns. It is estimated to be the lowest budget amount at which you won’t lose impressions, any lower and your ads may not appear on every search.

Recent Blogs

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Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

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With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...

Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...