Google Adwords Metrics

Quality Score

Quality Score is a scale from 1 – 10 that indicates the quality of your ads, keywords and their landing pages. The more relevant the ads are to users, the higher the quality of your ads. High quality ads lead to better ad positions and lower prices.

Recent Blogs

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Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

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Attribution Modelling in Google Adwords
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