Google Adwords Metrics

Quality Score

Quality Score is a scale from 1 – 10 that indicates the quality of your ads, keywords and their landing pages. The more relevant the ads are to users, the higher the quality of your ads. High quality ads lead to better ad positions and lower prices.

Related Metrics

Top and Absolute Top Metrics
Campaign
Clickthrough Rate (CTR)
Invalid clicks
Consolidated Billing
Smart Bidding

PPC Management Agency Google Adwords Metrics Quality Score

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