Google Adwords Metrics

Quality Score

Quality Score is a scale from 1 – 10 that indicates the quality of your ads, keywords and their landing pages. The more relevant the ads are to users, the higher the quality of your ads. High quality ads lead to better ad positions and lower prices.

Related Metrics

Keyword matching options
SHA256 Algorithm
Conversion Window
Expected click-through rate
Native Ads
All conversions

PPC Management Agency Google Adwords Metrics Quality Score

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