fbpx

Google Adwords Metrics

Prominence

Prominence is an indication of how visible your ad will be on the SERP (Search Engine Results Page). It is determined by:

  • Ad position: The higher up an ad is placed on the SERP, the more likely people are to see it and the more prominent it is. (see Top and Absolute Top Metrics)
  • Ad format: Ads with ad formats garner more attention than those without, making them more prominent.

Prominence is largely measured by the average change in CTR (Click-Through Rates) from changing either ad position to a higher one or implementing an ad format.

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...