Google Adwords Metrics

Portfolio Bid Strategy

Portfolio bid strategies automate bidding across multiple campaigns, ad groups and keywords to help reach your performance goals. The various strategies available include: Target CPA, maximise conversions, maximise conversion value, maximise clicks, target impression share and target ROAS.

Related Metrics

Showcase Shopping Ad
Multiple sign-in
Campaign Draft
View-through conversion window
Population
Display Partner

PPC Management Agency Google Adwords Metrics Portfolio Bid Strategy

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...