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Google Adwords Metrics

Portfolio Bid Strategy

Portfolio bid strategies automate bidding across multiple campaigns, ad groups and keywords to help reach your performance goals. The various strategies available include: Target CPA, maximise conversions, maximise conversion value, maximise clicks, target impression share and target ROAS.

Related Metrics

TrueView video ad formats
Conversion Page
Clickthrough Rate (CTR)
Tracking template
Organic search result
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