Google Adwords Metrics

Population

Population refers to the total number of people in your targeted location or demographics and can be based off of census population, digital population (the population who used the internet), TV population or YouTube population.

Related Metrics

Location targeting
Local catalogue ads
Limited by budget
Conversion Rate
Low data
Adult Content

PPC Management Agency Google Adwords Metrics Population

Metric Categories:


Go to Metric Glossary

Recent Blogs

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
Photography - Photograph
Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...