Google Adwords Metrics

Overdelivery credit

Overdelivery occurs when Google Ads exceeds your monthly budget when displaying your ads. This can occur due to automatic bidding strategies on ads. While your total daily costs may exceed your daily budget, over the month it will average out and you won’t be charged more than your monthly charging limit, otherwise overdelivery credit will automatically be applied and you won’t be charged for the extra clicks.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...