Google Adwords Metrics

Overdelivery credit

Overdelivery occurs when Google Ads exceeds your monthly budget when displaying your ads. This can occur due to automatic bidding strategies on ads. While your total daily costs may exceed your daily budget, over the month it will average out and you won’t be charged more than your monthly charging limit, otherwise overdelivery credit will automatically be applied and you won’t be charged for the extra clicks.

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...

Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...