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Overdelivery occurs when Google Ads exceeds your monthly budget when displaying your ads. This can occur due to automatic bidding strategies on ads. While your total daily costs may exceed your daily budget, over the month it will average out and you won’t be charged more than your monthly charging limit, otherwise overdelivery credit will automatically be applied and you won’t be charged for the extra clicks.
PPC Management Agency Google Adwords Metrics Overdelivery credit