Google Adwords Metrics

On-target reach

On-target reach is the number of people you are expected to reach within an ad campaign’s target audience. It is based off of your target audience’s demographics such as age, gender and location. On-target percentage is calculated by taking the on-target reach number and dividing it by the census-backed population of your target audience.

Related Metrics

Negative broad match
Ad extensions
Eligible
Ad Status
Negative phrase match
Portfolio Bid Strategy

PPC Management Agency Google Adwords Metrics On-target reach

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