Google Adwords Metrics

Negative phrase match

A keyword setting that allows you to restrict searches that include the exact keyword phrase from displaying your ad. As long as the keyword phrase is found in the search in the same order, even with additional words, the ad will be restricted from displaying.

Related Metrics

Ad Relevance
Expected click-through rate
Campaign Draft
Google Ads promotional code (coupon)
Auction
Ad Group

PPC Management Agency Google Adwords Metrics Negative phrase match

Metric Categories:


Go to Metric Glossary

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...
Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...