Google Adwords Metrics

Negative phrase match

A keyword setting that allows you to restrict searches that include the exact keyword phrase from displaying your ad. As long as the keyword phrase is found in the search in the same order, even with additional words, the ad will be restricted from displaying.

Related Metrics

Hashing
On-target reach
Active View
Low search volume
AdSense
Keyword insertion

PPC Management Agency Google Adwords Metrics Negative phrase match

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