fbpx

Google Adwords Metrics

Negative broad match

Negative broad match is a setting you can use to exclude your ad from searches where keyword or every word in your phrase appears. Your ad may still appear if some, but not all, of the words in your keyword phrase are present in the search. This better enables you to target your campaign by allowing you to choose what not to target.

Recent Blogs

Understanding your Google Ads Data
May 10 2024 | by Jack

Harnessing the full potential of Google Ads is essential for businesses striving to compete in an ever changing and increasingly competitive digital landscape. Whether you’re running ads client side,...

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Luci

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Reminder: Google UA Historical Data to be Deleted in July 2024

X