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Google Adwords Metrics

Maximum CPC bid

The highest amount that you will pay per click on your ads. If you choose a manual bidding strategy, you can set the maximum CPC for your entire ad group or by individual keywords. With an automatic bidding strategy, Google Ads will manage the CPC automatically, adjusting it to attempt to get the most clicks on your ads while not exceeding your overall budget.

Related Metrics

Keyword insertion
Average Product Price
Ad Group
Portfolio Bid Strategy
Display Partner
Hashed Data

PPC Management Agency Google Adwords Metrics Maximum CPC bid

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