fbpx

Google Adwords Metrics

Managed Placements

Managed placements allows you to directly specify which websites, videos and apps within Google’s Display Network that you want your ads to be shown, as opposed to allowing the network to place the ads automatically (by keywords and topics). You can mix between automatic and managed placements, setting a higher bid on a particular location where your ad performs well while keeping the automatic placements for other sites.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...