fbpx

Google Adwords Metrics

Low search volume

Keywords marked as “low search volume” are rarely used, with little to no search history on Google. These keywords could be too specific or obscure for people to use in searches and Google will automatically make them inactive until people begin to search for them. If your keywords get this status, it is recommended you either remove the keywords or update them to make them more broad and less specific.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...