Google Adwords Metrics

Location targeting

For each ad campaign, you can target specific areas where your ads can appear for people on those areas. You can target countries, cities or be even more specific and target by a radius around your location. This allows you to focus your ad campaigns to areas where your products or services are most relevant. You can also choose to exclude certain locations from your ads.

Recent Blogs

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

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Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...