Google Adwords Metrics

Landing Page Experience

This is an indication of how relevant your ad’s landing page will be to users who click your ads.  The better the Landing page experience, the more likely clicks on your ads will lead to conversions. Google suggests that your landing page should offer relevant information to the keyword, promote trustworthiness, be built for both desktop and mobile and should load quickly.

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...