Google Adwords Metrics

Keywords

Keywords are words and phrases that determine when your ads can be displayed. They should either describe or relate to your product or service so that they appear in relevant searches made by potential customers. When a person searches on Google, Google will match their search term with related keywords, and if your ad is relevant, it may display the ad to the person. Finding and using the right keywords is essential to effectively using Google Ads.

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...