Google Adwords Metrics

Keyword insertion

Keyword insertion dynamically modifies a section of your ad copy text to reflect the keywords used by a user in their search. It is a feature of Google Ads and allows ads to appear more relevant to potential customers.

Related Metrics

Landing Page
Search Network
Showcase Shopping Ad
Click
Google Ads
Keyword Planner

PPC Management Agency Google Adwords Metrics Keyword insertion

Metric Categories:


Go to Metric Glossary

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...