Hashing is the process of putting a value through a mathematical formula or algorithm to encrypt the value of the data for security purposes. The hashing algorithm maps data of arbitrary size to fixed-size values.
PPC Management Agency Google Adwords Metrics Hashing
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...
