Hashing is the process of putting a value through a mathematical formula or algorithm to encrypt the value of the data for security purposes. The hashing algorithm maps data of arbitrary size to fixed-size values.
PPC Management Agency Google Adwords Metrics Hashing
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...
