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Google Adwords Metrics

Google Network

The Google Network is the collection of Google’s sites, their partner websites and other locations, such as mobile apps, where ads can be displayed. This is further divided into the Search Network, which includes Google’s search result pages, Google Maps and Google Shopping, and the Display Network, which include Youtube, Blogger, Gmail and all the partnered websites on the Display Network.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...