Google Adwords Metrics

Google Network

The Google Network is the collection of Google’s sites, their partner websites and other locations, such as mobile apps, where ads can be displayed. This is further divided into the Search Network, which includes Google’s search result pages, Google Maps and Google Shopping, and the Display Network, which include Youtube, Blogger, Gmail and all the partnered websites on the Display Network.

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...

Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...