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Google Adwords Metrics

Google My Business

Formerly known as Google Places, Google My Business allows businesses to create and manage their listings on Google Maps, which are then displayed when users do a local search. The business information added in the listing may appear on Google searches, Google Maps and Google Earth when a user searches for your business name or category. The information can also be displayed in ads through the use of location extensions.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...