Google Adwords Metrics

Google My Business

Formerly known as Google Places, Google My Business allows businesses to create and manage their listings on Google Maps, which are then displayed when users do a local search. The business information added in the listing may appear on Google searches, Google Maps and Google Earth when a user searches for your business name or category. The information can also be displayed in ads through the use of location extensions.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...