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Google Adwords Metrics

Google Ads

Google Ads is an online advertising developed by Google to display ads across a variety of Google’s services. Google Ads allows advertisers the ability create and display ads online and target them toward a particular audience based on keywords, topics and user information, such as location and demographics. Management of Google Ads is done entirely online and can be used to raise brand awareness, increase traffic to your website and help sell products or services.

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...