Google Adwords Metrics

Google Ads

Google Ads is an online advertising developed by Google to display ads across a variety of Google’s services. Google Ads allows advertisers the ability create and display ads online and target them toward a particular audience based on keywords, topics and user information, such as location and demographics. Management of Google Ads is done entirely online and can be used to raise brand awareness, increase traffic to your website and help sell products or services.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...