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Google Adwords Metrics

Google Ads

Google Ads is an online advertising developed by Google to display ads across a variety of Google’s services. Google Ads allows advertisers the ability create and display ads online and target them toward a particular audience based on keywords, topics and user information, such as location and demographics. Management of Google Ads is done entirely online and can be used to raise brand awareness, increase traffic to your website and help sell products or services.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...