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Google Adwords Metrics

Google Ads

Google Ads is an online advertising developed by Google to display ads across a variety of Google’s services. Google Ads allows advertisers the ability create and display ads online and target them toward a particular audience based on keywords, topics and user information, such as location and demographics. Management of Google Ads is done entirely online and can be used to raise brand awareness, increase traffic to your website and help sell products or services.

Recent Blogs

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Reminder: Google UA Historical Data to be Deleted in July 2024

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