fbpx

Google Adwords Metrics

First page bid estimate

The First page bid estimate is the likely cost-per-click bid amount you need to set for your ad to be shown on the first page of the search engine results page (SERP). It is an estimate and not a guarantee. If you bid below the estimate, your ad has less of a chance to appear on the first page, and vice versa.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...