A filter allows you to find and display on a table only the relevant campaign data that you want. The various options for filtering change depend on whether the table your viewing is for keywords, ads, ad groups or campaigns.
PPC Management Agency Google Adwords Metrics Filter
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...
