fbpx

Google Adwords Metrics

Expected click-through rate

Expected Click-Through Rate is a keyword status that predicts how likely your keyword will lead to a click on your ad, regardless of its ad position, extensions or ad formats. There are three statuses for ECTR: Above average, average or below average. When your status is below average, it is best to review your ad text or identify which keywords may not be relevant for your ads.

PPC Management Agency Google Adwords Metrics Expected click-through rate

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...