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Google Ads Metrics

Expected click-through rate

Expected Click-Through Rate is a keyword status that predicts how likely your keyword will lead to a click on your ad, regardless of its ad position, extensions or ad formats. There are three statuses for ECTR: Above average, average or below average. When your status is below average, it is best to review your ad text or identify which keywords may not be relevant for your ads.

PPC Management Agency Google Ads Metrics Expected click-through rate

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