Exact match is a setting for keywords that will only display your ad when a user searches for your keyword or slight variants of it, such as misspellings, plurals, abbreviations or synonyms.
PPC Management Agency Google Adwords Metrics Exact match
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...
