Exact match is a setting for keywords that will only display your ad when a user searches for your keyword or slight variants of it, such as misspellings, plurals, abbreviations or synonyms.
PPC Management Agency Google Adwords Metrics Exact match
Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...
Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
