Exact match is a setting for keywords that will only display your ad when a user searches for your keyword or slight variants of it, such as misspellings, plurals, abbreviations or synonyms.
PPC Management Agency Google Adwords Metrics Exact match
On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
