fbpx

Google Adwords Metrics

Enhanced CPC

Enhanced CPC (ECPC) is a bidding strategy for cost-per-click ads that can be set to either help to maximise conversions or optimise conversion value. It combines manual bidding with a smart bidding strategy by raising your manual bids when it seems more likely to lead to a sale or conversion on your website, or lowering it when it seems less likely.

Related Metrics

Managed Placements
Targeting method
Account Budget
Average Product Price
On-target reach
Placement

PPC Management Agency Google Adwords Metrics Enhanced CPC

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...