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Google Adwords Metrics

Enhanced CPC

Enhanced CPC (ECPC) is a bidding strategy for cost-per-click ads that can be set to either help to maximise conversions or optimise conversion value. It combines manual bidding with a smart bidding strategy by raising your manual bids when it seems more likely to lead to a sale or conversion on your website, or lowering it when it seems less likely.

Related Metrics

Conversion Page
Error sites
Placement
URL
Automatic Payments
Location targeting

PPC Management Agency Google Adwords Metrics Enhanced CPC

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