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Google Adwords Metrics

Enhanced CPC

Enhanced CPC (ECPC) is a bidding strategy for cost-per-click ads that can be set to either help to maximise conversions or optimise conversion value. It combines manual bidding with a smart bidding strategy by raising your manual bids when it seems more likely to lead to a sale or conversion on your website, or lowering it when it seems less likely.

Related Metrics

Segement
Population
Relevance
Shortform and longform videos
Auction
Ad Relevance

PPC Management Agency Google Adwords Metrics Enhanced CPC

Metric Categories:


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