Google Adwords Metrics

Enhanced CPC

Enhanced CPC (ECPC) is a bidding strategy for cost-per-click ads that can be set to either help to maximise conversions or optimise conversion value. It combines manual bidding with a smart bidding strategy by raising your manual bids when it seems more likely to lead to a sale or conversion on your website, or lowering it when it seems less likely.

Related Metrics

D-U-N-S Number
Native Ads
View-through conversion window
Smart Bidding
Negative phrase match
Display Network

PPC Management Agency Google Adwords Metrics Enhanced CPC

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