Google Adwords Metrics

Enhanced CPC

Enhanced CPC (ECPC) is a bidding strategy for cost-per-click ads that can be set to either help to maximise conversions or optimise conversion value. It combines manual bidding with a smart bidding strategy by raising your manual bids when it seems more likely to lead to a sale or conversion on your website, or lowering it when it seems less likely.

Recent Blogs

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...

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Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...