Google Adwords Metrics

Display URL

Display URL is the URL that is shown on your ad in green text, but is not the specific URL that users will be directed to when they click your ad. They are shown to give an idea of where users will end up after they click your ad.

Related Metrics

Ad Formats
Budget ID
Google Forwarding Number
Outstream video ad format
Search Network
First position bid estimate

PPC Management Agency Google Adwords Metrics Display URL

Metric Categories:


Go to Metric Glossary

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...
Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...