Google Adwords Metrics

Conversion

When a user interacts with one of your ads and then goes onto take a valuable action on your website (makes a purchase, subscribes to a newsletter, etc.), it is counted as a conversion. Tracking conversions will allow you to see the performance of your ads.

Recent Blogs

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Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...

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DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...