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Google Adwords Metrics

Conversion Window

The conversion window is the maximum amount of time between an ad interaction and a conversion action that will be recorded as a conversion. For example, if you choose 10 days, any conversion that happens within 10 days of an ad click is counted as a conversion for that ad.

Related Metrics

Negative broad match
Ad Group Default Bids
Average CPA
Keyword insertion
Text overlay ad
On-target reach

PPC Management Agency Google Adwords Metrics Conversion Window

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