Google Adwords Metrics

Conversion Page

After performing a conversion action, or an action on your website that you consider valuable, the user should reach a conversion page, such as a purchase confirmation or a thank you page. This conversion page will be where you add the conversion tag that Google provides so that you can track conversions. It should also be only accessible after a conversion action is complete.

Recent Blogs

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...