Google Adwords Metrics

Conversion Action

A conversion action is a customer action that you have defined as important to your business depending on your goals. This can be a variety of actions, such as a purchase from your store, a sign up to your newsletter or a form submission on your website. Conversion actions are tracked as “conversions”.

Related Metrics

Ad Group Default Bids
Ended Campaign
Negative exact match
Return on Investment (ROI)
Average Product Price
Overdelivery credit

PPC Management Agency Google Adwords Metrics Conversion Action

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