Google Adwords Metrics

Contextual Targeting

Contextual Targeting is used in the Display Network and matches websites to relevant ads to be displayed. It utilizes various factors such as keywords and topics to determine appropriate ads.

Related Metrics

Negative exact match
Customer data file
Ad Position
Payment Profile
Maximum CPC bid
Shortform and longform videos

PPC Management Agency Google Adwords Metrics Contextual Targeting

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