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Google Adwords Metrics

Change History

Change History is a tool that allows you to see the details about any changes you’ve made to your account over the last two years. It allows you to compare the changes to the performance data so you can see what impacts they had on your campaign performance. You can details such as when, who and the amounts/values of the changes that were made.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...