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Google Adwords Metrics

Campaign Group

When a collection of campaigns share a similar performance indicator, they can be put together as a campaign group. Grouping campaigns allows for tracking performance easily across multiple campaigns.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

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When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...