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Google Adwords Metrics

Bid Adjustment

An increase or decrease in your bids by percentage. It allows you to show more or less ads based on where, when and how people search, or alter your bids depending on how well your ads perform.

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...