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Google Adwords Metrics

Average CPA

Average cost per action (CPA) is the average amount you are charged per ad conversion. It is calculated by taking the total cost of all your ad conversions divided by the total number of conversions.

Related Metrics

Automatic Payments
Targeting method
Pacific Time (PST or PDT)
TrueView video ad formats
Auction
Remarketing

PPC Management Agency Google Adwords Metrics Average CPA

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