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Google Adwords Metrics

Average CPA

Average cost per action (CPA) is the average amount you are charged per ad conversion. It is calculated by taking the total cost of all your ad conversions divided by the total number of conversions.

Related Metrics

Campaign Group
First page bid estimate
Recommended daily budget
View rate
Manual CPC bidding
Targeting method

PPC Management Agency Google Adwords Metrics Average CPA

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