Google Adwords Metrics

Average CPA

Average cost per action (CPA) is the average amount you are charged per ad conversion. It is calculated by taking the total cost of all your ad conversions divided by the total number of conversions.

Related Metrics

PlayRate
Subdomain
Maximise clicks
SHA256 Algorithm
Frequency capping
Broad match

PPC Management Agency Google Adwords Metrics Average CPA

Metric Categories:


Go to Metric Glossary

Recent Blogs

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...
Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...
Wallpaper - Photograph
DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...