Google Adwords Metrics

Average cost-per-click

The average cost that you’ve been charged for a click on your ad. This is based on the actual cost-per-click amount rather than the maximum cost-per-click. It is found by adding your total actual spend divided by the total number of clicks.

Related Metrics

Product data
Customer List
Location targeting
Benchmark Product Price
Active View
Shortform and longform videos

PPC Management Agency Google Adwords Metrics Average cost-per-click

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