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Google Adwords Metrics

Average cost-per-click

The average cost that you’ve been charged for a click on your ad. This is based on the actual cost-per-click amount rather than the maximum cost-per-click. It is found by adding your total actual spend divided by the total number of clicks.

Related Metrics

Limited by budget
User ID
Negative broad match
Parked Domain Site
Relevance
Segement

PPC Management Agency Google Adwords Metrics Average cost-per-click

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