Google Adwords Metrics

Average cost-per-click

The average cost that you’ve been charged for a click on your ad. This is based on the actual cost-per-click amount rather than the maximum cost-per-click. It is found by adding your total actual spend divided by the total number of clicks.

Related Metrics

Active View
Family Status
End Date
Conversion Action
Combined Audiences
Hashed Data

PPC Management Agency Google Adwords Metrics Average cost-per-click

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