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Google Adwords Metrics

Average cost-per-click

The average cost that you’ve been charged for a click on your ad. This is based on the actual cost-per-click amount rather than the maximum cost-per-click. It is found by adding your total actual spend divided by the total number of clicks.

Related Metrics

Benchmark Product Price Difference
Invalid clicks
Customer ID
Organic search result
Click
Parked Domain Site

PPC Management Agency Google Adwords Metrics Average cost-per-click

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