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Google Adwords Metrics

Automated Bid Strategy

Automated bid strategy are a set of strategies that can be applied to your ads based on the specific goal you would like them to achieve. It takes much of the guesswork from applying your own bid strategy. The types of automated bid strategies available are:

  • Maximise Clicks
  • Target impression share
  • Target CPA
  • Target ROAS
  • Maximise conversions
  • Maximise conversion value

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