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Google Ads Metrics

Auction

An auction decides which ads will appear with each specific search on Google. It also determines the order in which ads will be placed on the results page (or if any ads will be shown at all).

When a search occurs:

  • Google Ads will find all relevant ads based on keywords
  • Google will then cull the list of all ads that aren’t eligible (such as ads targeting a different country)
  • Then with the remaining ads, the ads with a sufficiently high Ad Rank will be shown.

Recent Blogs

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

Navigating the Transition to GA4: A Guide for Shopify Vendors
Jan 18 2024 | by Luci

Keeping up with emerging tools and technology is essential for Shopify merchants looking to stay competitive. A crucial update to consider is the switch to Google Analytics 4 (GA4)....

Reminder: Google UA Historical Data to be Deleted in July 2024

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