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Google Adwords Metrics

Ad Relevance

Ad relevance is a measure of how closely related your ads are to a particular keyword. They can be evaluated to be either:

  • Above Average
  • Average
  • Below Average

A low evaluation may mean your ad or keyword is not specific enough or that your ad group is too broad in its topics. Keep your evaluations high by creating cohesive ad groups and making sure that your ads are related to a small group of keywords.

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