fbpx

Google Adwords Metrics

Ad Relevance

Ad relevance is a measure of how closely related your ads are to a particular keyword. They can be evaluated to be either:

  • Above Average
  • Average
  • Below Average

A low evaluation may mean your ad or keyword is not specific enough or that your ad group is too broad in its topics. Keep your evaluations high by creating cohesive ad groups and making sure that your ads are related to a small group of keywords.

Recent Blogs

Top 10 Most Important Google Tag Manager Debugging and Testing Tips
Jun 17 2024 | by Luci

At Metric Labs, we know how important accurate data tracking is for making smart data driven decisions. Google Tag Manager (GTM) makes tag management a breeze, but getting it...

The Impact of Poor Data Governance on Business Performance
Jun 11 2024 | by Vincent

Effective data governance frameworks help organisations manage data by ensuring accuracy, consistency, and protection. Businesses can enhance their data quality and support strategic decision-making by implementing clear policies and...

How to Track a Button Click in Google Tag Manager?
Jun 7 2024 | by Luci

Tracking button clicks on your website is super important for understanding what your visitors are doing and making your site work better for them. By knowing which buttons people...

How mature is your Google Analytics 4 set up?

X