Google Adwords Metrics

Ad Rank

Your Ad Rank determines your ad’s Ad Position or whether it appears at all. Ad Rank is based off of a number of factors, largely by your bid amount, how competitive the auction is, and the context of the person’s search.

Ad Rank is calculated each time your ad is eligible to appear and goes through an auction.

Related Metrics

Contextual Targeting
Shortform and longform videos
Path
Adult Content
Invalid clicks
Enhanced CPC

PPC Management Agency Google Adwords Metrics Ad Rank

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