A maximum bid amount that is applied to all keywords and placements in an ad group when an ad does not have an individual bid set.
PPC Management Agency Google Adwords Metrics Ad Group Default Bids
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...
