Google Adwords Metrics

Ad extensions

Ad extensions add extra information to your ad, such as your address, phone number, store rating or more webpage links. Adding an extension does not guarantee an extension will be shown with your ad though. For an extension to show, Google Ads judges whether the extension is likely to improve the ad performance and whether the ad’s position and ad rank is high enough on the SERP.

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...

Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...