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Google Adwords Metrics

Ad extensions

Ad extensions add extra information to your ad, such as your address, phone number, store rating or more webpage links. Adding an extension does not guarantee an extension will be shown with your ad though. For an extension to show, Google Ads judges whether the extension is likely to improve the ad performance and whether the ad’s position and ad rank is high enough on the SERP.

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...