Google Adwords Metrics

Ad extensions

Ad extensions add extra information to your ad, such as your address, phone number, store rating or more webpage links. Adding an extension does not guarantee an extension will be shown with your ad though. For an extension to show, Google Ads judges whether the extension is likely to improve the ad performance and whether the ad’s position and ad rank is high enough on the SERP.

Recent Blogs

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...

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DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...