Google Adwords Metrics

Ad extensions

Ad extensions add extra information to your ad, such as your address, phone number, store rating or more webpage links. Adding an extension does not guarantee an extension will be shown with your ad though. For an extension to show, Google Ads judges whether the extension is likely to improve the ad performance and whether the ad’s position and ad rank is high enough on the SERP.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...